Brand identity and visual direction
Brand identity, visual direction and digital brand experiences. We define what a company is called, what it looks like and how it speaks, then package that as a system the client's own team can apply without needing us for every asset.
Naming
Name development for companies, products and services, checked for practical availability before it is recommended.
Logo design
Primary and secondary marks with the file formats and sizes needed for print, screen and social use.
Brand identity design
Colour, typography, layout and imagery direction developed into one coherent visual system.
Design frameworks
Reusable components and layout rules so future material stays on-brand as the company produces it.
Messaging
Positioning, tone of voice and the core copy a business repeats across its website, decks and campaigns.
Brand guidelines
A written document covering correct use of the identity, so the brand survives contact with other suppliers.
Market research
Structured review of the market a business is entering or competing in, written up as findings you can act on.
Competitive analysis
A clear read of how competitors present themselves, and where there is genuine room to differ.